Why SEO Knowledge is Important for Digital Marketing
Let us begin with a scenario. Suppose you own a small restaurant with delicious food, amazing service, and a great ambience. But if no one is aware of its existence. How will you attract customers? This is where SEO does the work!
Search Engine Optimization (SEO) is like a giant sign that leads people to your website. It helps your business rank higher in search engine results pages (SERPs) so that when people search for products or services related to yours, they are more likely to find you.
For example, if someone is searching for the “best restaurant near me”, you want your restaurant to be at the top of the search results, not buried in page ten. That is how SEO will make you visible.
Now, let us understand what SEO is and why it is important for digital marketing in more detail.
What is SEO?
SEO, or Search Engine Optimisation, helps your website attract high-quality visitors through organic search. The higher you rank for relevant terms; the more people discover your brand online. This surge in visibility leads to more qualified traffic on your website, giving you more chances to convert them into loyal customers.
But SEO goes beyond just traffic. If done right, it establishes your brand and improves customer experience with your brand and website.
How is SEO Important for a Business?
Here are a few reasons why SEO is important for a business:
• Visibility and Rankings
Imagine you search for a product or service online, and the perfect solution is right on the top. SEO is mainly about getting your website seen by your potential customers. By optimizing your website for search engines, you increase your visibility, thereby making it easier for them to find you when they search for products or services offered by you.
Here is why that is important – most users never look past the first page of the results. The higher you rank, the more likely they will be able to see your website and click through. Efficient SEO practices help you rank in the search rankings, putting your business in front of your target audience.
• Web Traffic
One major aspect of marketing is that the higher you rank in search results, the more clicks you get. Statistically, if you rank in first position in the search results, you can get nearly 32% of the clicks, and moving even one position up can accelerate your click-through rate by 30.8%.
This leads to the golden prize—the “Featured Snippet”. A featured snippet is also known as position #0, as it is ranking above the first position. It shows your content directly by addressing user queries and can enhance your organic clicks.
It is essential to use best SEO practices to help you rank among the top five positions.
• Page Authority
Consider a website as a store. A store with a good reputation will attract more customers. That is what Page Authority (PA) is about.
Page authority reflects how trustworthy and valuable your website is for search engines and web users. A higher PA score indicates greater authority.
While influencing the PA can be challenging, SEO experts believe it is linked to your website’s credibility score. The more high-quality websites link back to yours, the more trustworthy you appear.
Think of it as recommendations from trusted friends. Search engines see these links as a vote of confidence, boosting your PA and potentially listing you higher in search rankings.
• Creating a Better Visitor Experience
SEO is not just about ranking higher; it is about creating a website that users love!
The reason is that all the effort you put into SEO, including the content and mobile-friendly design, improves your website’s usability for everyone. This leads to a smooth and positive experience for your visitors.
For example, a responsive website adjusts perfectly for any device, and faster loading times keep users engaged. Most users expect a page to load in under 3 seconds, and every extra second increases the chance of them bouncing away.
SEO helps in minimizing the bounce rate. By optimizing your website, you offer customers a longer scrolling time and ultimately convert them into paying customers.
How to Improve SEO in Digital Marketing?
Search engines are like busy information highways, and your website needs the right one to be seen. SEO is the map to getting there. Here is how it works:
- Know what people are searching for: Start by understanding what keywords and phrases customers use to find businesses like yours. This is called “keyword research.” Think of it as solving a puzzle that helps you connect with the right audience.
- Optimise your website’s content: Once you know the keywords, strategically place them throughout your website, from titles and headings to image descriptions. This is “on-page optimization”.
- Build a web of trust: Imagine high-quality websites recommending yours—that is “off-page optimization”. To build this trust, you must create high-quality backlinks.
- Work on Technicalities: Search engines prefer websites that are fast, mobile-friendly, and easy to use. This is “technical SEO,” which ensures your website runs efficiently.
- Optimised Content: Create valuable and engaging content like blog posts, articles, or infographics that solve the user’s query. This is “content marketing”, where you provide solutions and establish yourself as an authority in your field. Not only will this attract visitors, but it will also signal to search engines that your website contains useful information.
Summing Up
SEO is important for digital marketing because search engines have their limitations. Without addressing these limitations, your website will not be as efficient. For example, a website without a link structure will not be crawled and indexed properly, leading to lower rankings. Moreover, coding errors can prevent search engines from accessing your site, discarding your SEO efforts. Other common issues that can hinder search engines include duplicate pages, forms, non-textual content such as images, flash, audio, and video, as well as language and semantic challenges.
Careers at ReachLocal India
ReachLocal India is well-known for its extensive offerings in digital marketing, with a particular emphasis on search engine optimization (SEO). As the business expands, it provides SEO experts with fascinating options in a dynamic and positive work environment. Get in touch with ReachLocal India if you possess the necessary abilities and are enthusiastic about SEO. Apply online by going to the company’s careers page.