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Quality Assurance Analyst – Media Ops

Open Position(s) 1


Company’s Introduction :

Reachlocal Inc. helps local businesses grow and operate their business better with leading technology and expert service for our clients’ lead generation and conversion. ReachLocal’s mission is to provide more customers to local businesses around the world. The company’s operations are located in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Brazil, Mexico and India. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, ReachDisplay InApp and Reach Social Ads), Lead Conversion Software (ReachEdge and Kickserv) and Web Presence (including ReachSEO, ReachCast, ReachSite, and TotalLiveChat). The Company delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.

Job Description:

A PPC Specialist plays a specialized, individual contributor role as part of Quality Assurance Team auditing campaign design and set up for Search, Display & Facebook products for North America, UK, Australia & New Zealand clients. Quality is the last check point before the campaign goes live and a critical part played by this role would be to ensure campaigns are set as per the guidelines agreed with the advertiser in the campaign entry form. Key areas that will be covered in quality assurance:

  •  Using the right keyword set
  • Correct geographical targeting
  • Appropriate text ads & ad groups
  •  Landing pages & site links
  •  Publisher set up (Google, Yahoo, Bing)
  •  Bids adjustments as per budgets available

This role interfaces with internal customers as well as client facing teams based in USA, UK, and Australia & New Zealand. 

Job Summary:

The candidate must be flexible and able to multitask across a variety of job duties, including. 

  •  Understand and interpret campaign set up instructions shared by client facing teams and execute them as per company best practices
  •  Ensuring a comprehensive keyword list is created and keywords mapped to ad groups and landing pages
  • Validate initial campaign bidding, publishers and directory categories
  •  Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
  •  Troubleshoot issues impacting campaign performance and communicate with client facing teams in USA, UK, Australia & New Zealand to clarify and make recommendations
  •  Meet the daily targets for campaigns reviews and turnaround times for issues highlighted
  •  Building rapport and developing relationships with client facing teams globally
  •  Maintain best practices across all digital marketing products: search display & Facebook and across all countries: USA, CA, UK, AU & NZ
  • Give constructive feedback on setup issues found and suggest ways of improvement
  •  Document the feedback & analyze trends for issues found during campaign review; accordingly suggest refreshers for product training
  •  Participate and contribute in calls with global teams, operational team meets & training sessions

Key Skills:

  •  Passion for Digital Marketing
  •  Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
  •  Ability to work as a team player in a target driven work environment meeting deadlines
  • Good written and verbal English communication skills
  •  Attention to detail
  •  Maturity in giving and taking feedbacks
  •  Proficiency in MS Excel and MS Word will be an added advantageFocused and detail-oriented following.


  •  Knowledge of Google AdWords (like Text Ad, Display Ad etc.)
  •  Knowledge of PPC campaigns
  • Google certification preferred (adwords / analytics)
  • Experience in e-commerce, SEO, PPC, Email marketing and social media4
  •  Highly creative with experience of managing campaigns in international geographies
  •  Experience in backend service operations (preferable online / digital industry)for Digital Marketing

Eligibility Criteria:

  •  Candidates with 4+ years of experience in SEO/SMO/ORM/Social Media Marketing 
  • Excellent communication skills has keen interest in developing his/her career in Search & Display can apply
  • Graduate (Bachelor’s degree in Marketing, Commerce, Economics, Business or Accounting) 
  • Google AdWords & Yahoo Bing Certified

Location :

  • Goregaon East, Mumbai – India.

Schedule :

  • Full-Time.

Shift Timing :

  • Monday to Friday: 9:30 pm – 6:30 pm including 1 Saturday working in a month.

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