Social Media Analyst

Company’s Introduction :

ReachLocal India is a part of a global brand Gannett which owns USA Today Network (North America’s largest selling newspaper). Our services form the backbone of the sales teams giving them the confidence of turnaround times and quality assurance. With our consistent efforts to provide the best value to our advertisers, our India team has grown from less than 10 people in 2006 to 650+ employees in 2022. ReachLocal offers online marketing products and solutions in three categories: digital advertising, software, and web presence. We operate in the United States, Canada, Australia, New Zealand, UK, and India.

ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.

Job Summary:

• Perform research on current Social Media benchmark trends, competitor research & audience preferences
• Design & implement Social Media strategies to align with business goal
•  Generate, edit, publish and share engaging original unbiased content regularly (e.g., text, images, videos, news, etc.)
•  Adhering to copyright laws across all platforms
• Preparing content calendar in fixed intervals for review and publishing then evenly across platforms
•  Planning and utilizing the monthly Social Media budget efficiently to achieve the set goals
• Monitor ReachLocal India website SEO, traffic metrics and utilizing Google Analytics report to plan future course of action
•  Generate ideas to make the website more appealing and engaging along with ensuring that the information is up to date
•  Extract data, create reports and presentations to be shared monthly with top leadership
•  Audit and analyze social media presence, including digital advertising costs and returns
•  Co-ordinate and assist the HR team to source the right candidates through LinkedIn or other channels for the open positions
  
• Collaborate with Graphics team for timely delivery of creatives
•  Connect with other teams like HR, Operations, Finance, Social Events committee to ensure brand consistency
•  Communicate with Followers, respond to queries/comments in a timely manner
•  Suggest and implement new features to develop brand awareness, like promotions and competitions
•  Stay up to date with current technologies, trends in social media and design tools
•  Prioritize work effectively to meet all commitments in a timely manner
•  Support additional digital marketing projects as needed

Key Skills :

• Detailed understanding of Digital Marketing
•  Good understanding of Social Media Reporting (FB, LinkedIn & Instagram)
•  Excellent copywriting and proofreading skills
•  Creative (Out of the box) thinking
•  Hands-on experience with content management
• Decent knowledge of SEM, SEO, Keyword Research, and Google Analytics
• Excellent communication, presentation & reporting skills
•  Focused and detail-oriented work experience as a Digital Marketing Analyst, especially Social Media

Qualification & Experience:

• Graduate (Marketing preferred)
• 2+ years of experience in Digital marketing across all platforms 

Shift Timings:

• General Shift – 9:30 to 18:30 (Mon to Fri + 1 Saturday Working)

Location:

• Goregaon East – Mumbai – India