Team Lead – Media Operations

Company’s Introduction :

ReachLocal India is a part of a global brand Gannett which owns USA Today Network (North America’s largest selling newspaper). Our services form the backbone of the sales teams giving them the confidence of turnaround times and quality assurance. With our consistent efforts to provide the best value to our advertisers, our India team has grown from less than 10 people in 2006 to 450+ employees in 2021. ReachLocal offers online marketing products and solutions in three categories: digital advertising, software, and web presence. We operate in the United States, Canada, Australia, New Zealand, UK, and India.

Gannett Co., Inc (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the US, and Newsquest a wholly-owned subsidiary operating in the United Kingdom with more than 120 local news media brands.

Job Summary :

The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget), and maintain quality score above benchmarks defined.

Part of the Middle Management Team, Team Leader – Marketing Operations will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports the team in our international offices.

Job Description :

The Campaign analyst or Keyword Analyst is charged with the accurate set up of search engine marketing (SEM) campaigns. The candidate must be flexible and able to multitask across a variety of job duties, including:

• Monitor, track & assign work based on team member capabilities & skills
• Communicate with internal team members on process changes & team performance
• Maintain daily & monthly reports and timely communication with all leaders & team
• Act as a working team lead and set an example for the team
• Prioritize work effectively in order to meet all customer commitments daily
• Identify process & soft skills training needs for team members
• Manage career progression of team members
• Should be able to solve all queries from team & team members

Key Attributes :

• Even-tempered, Organized and detail-oriented, Focused, Honesty in communication efforts, Fair
• Ability to motivate people; responsible attitude; accuracy with record keeping
• Strive for excellence always and balance confidence with caution

Key Competencies :

• Excellent leadership and managerial skills
• Ability to prioritize workload and meet strict deadlines
• Ability to quickly learn and adjust to integrate new processes and products as needed
• Empathy, listening skills, Communication, Obstacle removal, process training needs assessment
• Problem solver
• Good presentation skills & reporting

Qualifications & Experience :

• Bachelor’s Degree in a relevant field with a superior academic record
• 1 year of experience in Search Engine Marketing (SEM) or similar role with superior performance
• Google Adwords certification

Primary Location :

• Goregaon East, Mumbai – India

Schedule :

• Full-Time