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Campaign Analyst

Open Position(s) 2

 

Company’s Introduction :

ReachLocal India is a subsidiary of ReachLocal Inc. (USA). Our services form the backbone of the sales teams across 5 continents giving them the confidence of turnaround times and quality assurance. With our constant efforts to provide the best value to our advertisers, the team grew from less than 10 people in 2006 to 400+ employees by 2019. The company offers online marketing products and solutions in three categories: digital advertising, software, and web presence. The company operates in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Austria, Brazil, Mexico, and India.

In August 2016, ReachLocal was acquired by Gannett Co. Inc. (NYSE: GCI). Gannett is the largest local newspaper company in the United States. Gannett’s local daily brands plus the iconic USA TODAY reach a digital audience of nearly 140 million each month.

In November 2019, Gannett was acquired by New Media Investment Group, operations continue under the Gannett name. This acquisition makes the combined company the largest newspaper publisher in the United States.

ReachLocal is the go-to destination for anyone looking for a career in digital marketing in Mumbai, India.

Job Summary :

The Campaign Analyst is responsible for the complete and accurate setup and review of search engine and display marketing campaigns. The role works with other service teams to drive campaign service consistency and serves ReachLocal clients. This role demonstrates expert proficiency with online search and displays advertising techniques and ReachLocal proprietary technologies.

Job Description :

The Campaign analyst or Keyword Analyst is charged with accurate set up of search engine marketing (SEM) campaigns.
The candidate must be flexible and able to multitask across a variety of job duties, including:

  • Creation of comprehensive keyword lists and ad groups for PPC campaigns
  • Setup of initial campaign bidding
  • Identify basic campaign setup issues
  • Online research to support the development of keyword lists and campaign strategy
  • Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
  • Prioritize work effectively in order to meet all customer commitments daily
  • Work overtime when needed to meet critical deadlines
  • Complete other tasks and projects as needed

Key Attributes :

  • Demonstrates expertise and mastery of key technologies and systems to set up and optimize campaigns (ReachLocal Platform, SalesForce, Publisher UIs)
  • Possesses extensive and up-to-date knowledge of digital advertising trends and best practices
  • Ability to prioritize workload and meet strict deadlines
  • Accurately and consistently complete setup of campaigns
  • Ability to quickly learn and adjust to integrate new processes and products as needed

Key Competencies :

  • Detail Oriented
    • Creates high-quality keyword lists and other work output o Notices trends and makes recommendations to optimize future campaigns.
  • Communication & Service
    • Clearly communicates with other services team members via email and ticketing system
    • Ability to clearly communicate across other cultures
    • Genuinely cares about resolving and avoiding campaign issues to drive client retention
      • Basic understanding of Search Engine Marketing (SEM, PPC)
      • Understanding of broader Advertising and Marketing concept
  • SEM Knowledge
    • Basic understanding of Search Engine Marketing (SEM, PPC)
    • Understanding of broader Advertising and Marketing concepts
  • Training & Mentorship
    • Contributes to the training of other team members and training documentation
    • Can work with other team members to accomplish common goals

Qualifications & Experience :

  • Bachelor’s Degree in a relevant field with a superior academic record
  • 1 year of experience in Search Engine Marketing (SEM) or similar role with superior performance
  • Google Ad-words certification

The Desired Candidate Should Display The Following Behavior/Competencies :

  • Ability to prioritize workload and meet strict deadlines
  • Ability to quickly learn and adjust to integrate new processes and products as needed
  • Focused and detail-oriented
  • Adaptability/Ability to Multi-Task
  • Good communication skills (written and spoken)
  • Good MS-Office Skills/Presentation Skills
  • Open to Feedback and Suggestions

Primary Location :

  • Goregaon East, Mumbai – India

Work Timings :

  • Rotational Shift

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