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Team Leader – Marketing Operations

Open Position(s) 1

 

Company’s Introduction :

ReachLocal India is a subsidiary of ReachLocal Inc. (USA). Our services form the backbone of the sales teams across 5 continents giving them the confidence of turnaround times and quality assurance. With our constant efforts to provide the best value to our advertisers, the team grew from less than 10 people in 2006 to 400+ employees by 2019. The company offers online marketing products and solutions in three categories: digital advertising, software, and web presence. The company operates in the United States, Canada, Australia, New Zealand, Japan, Germany, The Netherlands, Austria, Brazil, Mexico, and India.

In August 2016, ReachLocal was acquired by Gannett Co. Inc. (NYSE: GCI). Gannett is the largest local newspaper company in the United States. Gannett’s local daily brands plus the iconic USA TODAY reach a digital audience of nearly 140 million each month.

In November 2019, Gannett was acquired by New Media Investment Group, operations continue under the Gannett name. This acquisition makes the combined company the largest newspaper publisher in the United States.

ReachLocal is the go-to destination for anyone looking for a career in digital marketing in Mumbai, India.

Job Summary:

The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget), and maintain quality score above benchmarks defined

Part of the Middle Management Team, Assistant Manager / Manager – Digital Operations will manage the team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports the team in our international offices.

Job Description :

The candidate must be flexible and able to multitask across a variety of job duties, including :

  • Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
  • Measure, report and optimize the performance of all online marketing campaigns, and assess against KPIs set
  • PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL), and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
  • SEO: implement SEO strategies (on-page & off-page) and best practices to increase organic traffic, clicks, and impressions
  • Ensure team completes all task assigned by respective account managers and meets the SLA defined
  • Ensure team meets its annual objectives
  • Coaching and development of team members
  • Manage career roadmap for team members
  • Complete audits for the team assigned as per sample size agreed with the reporting manager
  • Resource planning to ensure capacity is maintained at an optimum level
  • Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
  • Work closely with Quality & Training teams to drive continuous improvement initiatives
  • Participate and contribute in calls with International teams, the operational team meets & training sessions
  • Look for areas of opportunity / gaps in the process to improve efficiencies
  • Work overtime when needed to meet critical deadlines
  • Complete ad-hoc tasks and projects as needed

Key Attributes :

  • Good execution and managerial skills
  • Ability to prioritize workload & meet deadlines
  • Focused and detail-oriented
  • Adaptability / Ability to Multi-Task
  • Good communication skills (written & spoken)
  • Good MS Office Skills / Presentation Skills
  • Open to Feedback & Suggestions
  • Strive for excellence and has the ability to take quick decisions
  • Ability to drive and motivate the team to excel
  • Up-to-date with the latest trends and best practices in SEO, online marketing, and measurement

Key Competencies :

  • Good understanding of the Online Marketing Industry (International)
  • Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
  • Strong background in SEO preferred
  • Working knowledge of Content Management systems like WordPress, Joomla, Hubspot & SEO campaign audit tools like Moz & Raven
  • Working knowledge of HTML, CSS, & JavaScript development and constraints
  • Google AdWords / Google Analytics / Yahoo-Bing Certified preferred

Qualifications & Experience : 

  • Overall work experience more than 6+ years
  • Last 3 years in managing a team of at least 10 to 12 members
  • Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
  • Online / Digital, E-commerce, Direct Marketing- Online Lead Generation Industry experience preferred

Location : 

  • Goregaon East, Mumbai – India

Schedule :

  • Full-Time


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