Brand Awareness with our unique Online and Mobile Targeting Solutions
Business owners often confused while drawing a clear line of demarcation between the value of search advertising and display advertising in their marketing mix. Basically, these 2 forms of online advertising are different in their elementary target, online appearance, and business objectives. Display advertising gives proofs of your existence to your target audience by stimulating awareness of your brand. Its sole drive is to capture your audience effectively and quickly by the display of a wide variety of miraculously designed and flawlessly styled contents. It works to present your business in front of your potential consumers when they surf the web to find the most appropriate options for their purchases.
Display Advertising generates brand awareness by not only exposing your brand to your potential clients but also influences the purchasing intention of the much wider audience on the huge landscape of search engine. It is one of the most affordable options to drive awareness about your product/service all across Web. Its visual effects stay alive in your client’s mind and they will definitely recall your brand when needed.
Display ads can drive loyalty of customers with increased brand visibility resulting in boosted revenue. The retargeting technique used in display advertising allows you to have a continuous access to those customers who clicked yours or some other ad which offers product/services similar to yours. It keeps your customer updated about the latest arrivals, discounts and exciting offers to foster a lively B2C Relationship. A full-fledged marketing tool which is used to leave a spell for your potential customers to make purchases and drive leads is Banner Ads. It impresses your potential customers in all scenarios viz: the launch of a fresh product or offering some seasonal sales. The option of Display ads is always there to entertain your unique needs in the easiest fashion.
What We Do
ReachLocal is committed to deliver a comprehensive array of display marketing products that helps build your brand awareness on mainstream entertainment, news, sports and specialty sites including Facebook. Our Display Campaigns are fully powered by our digital marketing professionals who are continuously monitoring your recent site visitors and/or searches. They are accustomed to utilizing their best energies to find new audiences with similar behavior. We value every penny that you invest that’s why our Search Engine Experts derive the best value for your marketing spends. Here, we are not using paid ads only but we also give impetus to your visibility with display campaigns through better recall rate of your brand. We ensure the following key components form part of every display campaign:
Audience Targeting: Our experts are trained to recognize the behavior of those unique consumers who are looking around the corners for your category of products/services. Audience targeting options, like geographic and behavioral targeting, make sure that display campaigns are aiming at audiences you want to reach
A Clear Call to Action: We understand the fact that consumers are bombarded with display ads and get in contact with your ad only briefly. That’s why we design the contents to ensure that each display ad has a compelling Call to Action.
An Optimized Landing Page: The relevance of Landing Page is indispensable in providing all the compulsory information that a consumer needs to convert. Our devoted club of experts have specialties in optimizing the landing pages of your ads and ensure the consistency of message between the two.
Conversion Tracking: Our consolidated reporting covers not only the tracking metrics like impressions and clicks but also true conversion metrics like phone calls and form submissions. This helps you gather more insights about those specific ads which drive consumers to your business and supports the reasons for clicks as well.
Delivering with a Team of Industry Certified Professionals
We know that there’s not just one ready-made answer to where you should place your ads and how to get your target audience. That’s why our team of professionals are skilled to customize your business campaign to be displayed in front of the right people and at the right time (even in the right place). Researchers discovered that website visitors who are retargeted with display advertisements are 70% more likely to come back than the others. Our Distinctions:
- 2 weeks of arduous training and hands-on practice for framing out our exclusive Display Advertising Solutions
- All our experts have cleared the Display Advertising Assessment by Google AdWords and also complete additional peripheral training and Webinars on behavioral and contextual targeting
- Being exposed to both Search and Display campaign for the same advertiser, gives us a 360-degree vision about the performance of the overall campaign
Our experts review your display campaigns on an ongoing basis to find new audiences and keep your brand top of mind throughout their buying journey.
Display and Search advertising go hand in hand. With multiple targeting options to choose from, we’ll help you be everywhere your prospects are online.
Serve mobile ads with highly relevant offers to prospects who enter predefined areas in your community.
Why Is Display Advertising Beneficial To Your Business?
Promoting your brand online is just as important as promoting it offline. ReachDisplay™ provides unique online and mobile targeting opportunities where your brand and message follows your prospects throughout their buying journey.
ReachDisplay Awareness
Get the most brand impressions for your budget with an awareness campaign. Local audiences will see your ads on news, entertainment, and lifestyle sites.
ReachDisplay Premium
Target consumers surfing the 1,000 top site on the web and mobile with our Premium ads. Get noticed on highly trafficked (premium) sites like USA Today, New York Times and Expedia.
ReachDisplay Behavioral
Based on real-time behavioral data, we’ll target your ads to audiences who have shown an interest in your type of product or service based on their recent browsing history, helping keep your brand at the forefront of their buying experience.
ReachRetargeting: Site Retargeting with Lookalike Options
Stay top of-mind of first-time visitors and bring them back to your website by retargeting them with desktop, mobile and in-app ads.
ReachRetargeting: Search & Site Retargeting
Reach audiences who have visited your website or have searched for your business’ targeted keywords.
ReachDisplay GeoFence
Now you can reach consumers on their mobile devices when they are at or near a specified location like your storefront, a competitor’s business, or an event.