Campaign Analyst

Mumbai
Posted 4 months ago
3 Open Positions

Company’s Introduction : ReachLocal, Inc. helps local businesses grow and operate their business better with leading technology and expert service for our clients’ lead generation and conversion. Reach Local’s mission is to provide more customers to local businesses around the world. The company’s operations are located in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Austria, Brazil, Mexico, and India. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, ReachDisplay InApp and Reach Social Ads), software (ReachEdge and Kickserv), and web presence (including ReachSEO, ReachCast, ReachSite + ReachEdge, and TotalLiveChat). The Company delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.

ReachLocal was acquired by a USA Today Network company and a part of Gannett Co. Inc. (NYSE: GCI). With this merger, ReachLocal India also becomes a part of USA Today Network Company. Over the years, ReachLocal India has become an integral part of global services operations for ReachLocal and has become the go-to destination for anyone looking for a career in digital marketing in Mumbai, India.

Job Summary :
The Campaign Analyst is responsible for the complete and accurate set up and review of search engine and display marketing campaigns. The role works with other service teams to drive campaign service consistency and serves ReachLocal clients. This role demonstrates expert proficiency with online search and display advertising techniques and ReachLocal proprietary technologies.

Job Description : The Campaign analyst or Keyword Analyst is charged with accurate set up of search engine marketing (SEM) campaigns

The candidate must be flexible and able to multitask across a variety of job duties, including:

  • Creation of comprehensive keyword lists and ad groups for PPC campaigns
  • Setup of initial campaign bidding
  • Identify basic campaign setup issues
  • Online research to support development of keyword lists and campaign strategy
  • Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
  • Prioritize work effectively in order to meet all customer commitments daily
  • Work overtime when needed to meet critical deadlines
  • Complete other tasks and projects as needed

Key Attributes

  • Demonstrates expertise and mastery of key technologies and systems to set up and optimize campaigns (ReachLocal Platform, SalesForce, Publisher UIs)
  • Possesses extensive and up-to-date knowledge of digital advertising trends and best practices
  • Ability to prioritize workload and meet strict deadlines
  • Accurately and consistently complete setup of campaigns
  • Ability to quickly learn and adjust to integrate new processes and products as needed

Key Competencies

  • Detail Oriented

    • Creates high quality keywords lists and other work output o Notices trends and makes recommendations to optimize future campaigns
  • Communication & Service

    • Clearly communicates with other services team members via email and ticketing system
    • Ability to clearly communicate across other cultures
    • Genuinely cares about resolving and avoiding campaign issues to drive client retention
  • SEM Knowledge

    • Basic understanding of Search Engine Marketing (SEM, PPC)
    • Understanding of broader Advertising and Marketing concepts
  • Training & Mentorship

    • Contributes to training of other team members and training documentation
    • Can work with other team members to accomplish common goals

Qualifications & Experience

  • Bachelor’s Degree in a relevant field with superior academic record
  • 1 year of experience in Search Engine Marketing (SEM) or similar role with superior performance
  • Google Adwords certification

Primary Location

  • Goregaon East, Mumbai – India

Schedule

  • Full-Time

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