SEO Analyst

Posted 5 months ago
1 Open Position

Company’s Introduction : ReachLocal, Inc. helps local businesses grow and operate their business better with leading technology and expert service for our clients’ lead generation and conversion. Reach Local’s mission is to provide more customers to local businesses around the world. The company’s operations are located in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Austria, Brazil, Mexico, and India. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, ReachDisplay InApp and Reach Social Ads), software (ReachEdge and Kickserv), and web presence (including ReachSEO, ReachCast, ReachSite + ReachEdge, and TotalLiveChat). The Company delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.

ReachLocal was acquired by a USA Today Network company and a part of Gannett Co. Inc. (NYSE: GCI). With this merger, ReachLocal India also becomes a part of USA Today Network Company. Over the years, ReachLocal India has become an integral part of global services operations for ReachLocal and has become the go-to destination for anyone looking for a career in digital marketing in Mumbai, India.

Job Summary :
The SEO analyst role will deliver web based search optimization offerings for advertising industry verticals. This role interfaces with internal and external customers, product development groups, support teams and others to Search Engine Optimization solutions. The SEO analyst will be responsible for implementing Search Engine Optimization (SEO) solutions in support of the company’s National Brand based offerings.

Job Description : 

The candidate must be flexible and able to multitask across a variety of job duties, including:

  • Implement and manage Search Engine Optimization (SEO) activities
  • Develop customized and targeted SEO solutions to maximize effectiveness of Search campaigns
  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
  • Proactively provide strategic recommendations applicable to clients’ business models, expectations, and goals
  • Monitor and report on metrics such as page ranking, effectiveness of site optimization etc.
  • Keep up to date on the latest SEO, PPC strategies and technologies and assist in improving solution offerings
  • Work effectively with an extended global team

Key Attributes

  • Strong analytical skills with the ability to solve complex problems
  • Understanding of web protocols, web application architectures and frameworks
  • Web development experience
  • Expertise in HTML, CSS, and cross-browser development and other SEO related technologies
  • Strong sense of ownership, drive and urgency
  • Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment
  • Good communication skills & ability to work in a team

Key Competencies

  • Technical Know-How

    • Good understanding of web technologies
    • Self-directed capability to conduct technical research and make recommendations
  • Analytical abilities

    • Demonstrates excellent attention to detail
    • Can quickly analyze issues to identify root cause
    • Able to evaluate large volumes of data to make inferences and recommendations
  • Strategic Perspective

    • Looks at multiple aspects when evaluating industry vertical performance
    • Can easily pose and suggest future technique scenarios
    • Able to discuss multiple aspects & impacts of issues and propose future options
  • Managing through System & Process

    • Can design practices, processes, and procedures to assist in search campaign management
    • Can work with other team members to accomplish common goals

Qualifications & Experience

  • Bachelor’s Degree in Information Systems, Computer Science or related fields
  • Any Graduate with digital marketing knowledge & experience (SEO – on page optimization)

Primary Location

  • Goregaon East, Mumbai – India


  • Full-Time

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