Overview

Reporting Analyst will be responsible for adjusting the daily budgets, preparing and sharing the pacing reports, and creating the weekly or monthly presentation for paid campaigns for the Executive Accounts (EA) book. 

Eligibility Criteria

• Minimum 2 years experience in Search Ads
• Strong Excel and PowerPoint skills; familiarity with Google Data Studio is a plus

Responsibilities

• Monitor and update the daily budget on paid campaigns across multiple platforms, including Google Ads and Bing Ads platforms and the Inhouse platforms
• Analyze the pacing status of the SEM campaigns and prepare the daily or weekly reports per campaign.
• Audit the leads by listening to the recorded calls and form submissions from the various campaigns
• Monitor campaign performance, analyze data, and provide regular reporting to stakeholders
• Collaborate with cross-functional teams to align paid search strategies with overall marketing objectives
• Customize reports based on specific business needs, ensuring they provide actionable insights Stay up-to-date with industry trends and best practices in paid search marketing
• Execute Manual match back reporting between client and LiQ customer data sets
• Creation of ad hoc reports for media performance using formats including but not limited to Excel, PowerPoint, Google Data Studio, etc.
• (PIQ) When Applicable- Take the client’s sale file and provide a Matchback for Digital products

Requirements

• 2+ years of experience managing Google Ads, Bing Ads, and other search engine advertising platforms
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Strong written and verbal communication skills to effectively relate data to coworkers

Perks and Benefits:

• Meal coupons, Mediclaim, Term Insurance, and Centralized Transport Facility.