Job Summary:

• Perform research on current Social Media benchmark trends, competitor research & audience preferences
• Design & implement Social Media strategies to align with business goal
• Generate, edit, publish and share engaging original unbiased content regularly (e.g., text, images, videos, news, etc.)
• Adhering to copyright laws across all platforms
• Preparing content calendar in fixed intervals for review and publishing then evenly across platforms
• Planning and utilizing the monthly Social Media budget efficiently to achieve the set goals
• Monitor ReachLocal India website SEO, traffic metrics and utilizing Google Analytics report to plan future course of action
• Generate ideas to make the website more appealing and engaging along with ensuring that the information is up to date
• Extract data, create reports and presentations to be shared monthly with top leadership
• Audit and analyze social media presence, including digital advertising costs and returns
• Co-ordinate and assist the HR team to source the right candidates through LinkedIn or other channels for the open positions
• Collaborate with Graphics team for timely delivery of creatives
• Connect with other teams like HR, Operations, Finance, Social Events committee to ensure brand consistency
• Communicate with Followers, respond to queries/comments in a timely manner
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up to date with current technologies, trends in social media and design tools
• Prioritize work effectively to meet all commitments in a timely manner
• Support additional digital marketing projects as needed

Key Skills :

• Detailed understanding of Digital Marketing
• Good understanding of Social Media Reporting (FB, LinkedIn & Instagram)
• Excellent copywriting and proofreading skills
• Creative (Out of the box) thinking
• Hands-on experience with content management
• Decent knowledge of SEM, SEO, Keyword Research, and Google Analytics
• Excellent communication, presentation & reporting skills
• Focused and detail-oriented work experience as a Digital Marketing Analyst, especially Social Media

Qualification & Experience:

• Graduate (Marketing preferred)
• 2+ years of experience in Digital marketing across all platforms

Shift Timings:

• General Shift – 9:30 to 18:30 (Mon to Fri + 1 Saturday Working)

Location:

• Goregaon East – Mumbai – India