Team Lead - Marketing Operations

Company Profile:

ReachLocal India is a part of a global brand Gannett which owns USA Today Network (North America’s largest selling newspaper). Our services form the backbone of the sales teams giving them the confidence of turnaround times and quality assurance. With our consistent efforts to provide the best value to our advertisers, our India team has grown from less than 10 people in 2022 to 650+ employees in 2021. ReachLocal offers online marketing products and solutions in three categories: digital advertising, software, and web presence. We operate in the United States, Canada, Australia, New Zealand, UK, and India.

Gannett Co., Inc (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in US, and Newsquest a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Website: https://www.reachlocalindia.com/

Job Title :

Team Lead, Marketing Operations

Work Location :

Goregaon East, Mumbai

Reports To :

Manager / Assistant Manager

Work Timings :

Day Shift: 09:30am to 6.30 pm (Mon to Fri + 1 Saturday Working)

Job Summary :

Part of the Middle Management Team, Team Lead – Marketing Operations will manage a team of specialists in setting up Digital Marketing campaigns. This role interfaces with internal customers and supports team in our international offices.

Job Description :

  • Oversee and manage the assigned team of Manage a team of Technical Experts (Web Analysts)
  • Strategize and assist team in setting up new Digital Marketing campaigns which includes SEM, SEO, Facebook, Display, Listings, etc.
  • Work on tools like Jira & Salesforce for smooth monitoring & assignment of daily work
  • Monitor, track & assign work based on team member capabilities & skills and meet the defined SLA’s
  • Ensure team meets its annual objectives
  • Coaching, development and managing career roadmap of team members
  • Resource planning to ensure capacity is maintained at optimum level
  • Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
  • Maintain knowledge of new trends, developments and techniques in Digital Marketing
  • Incorporate constantly evolving technologies, processes, and publisher (Google AdWords, Microsoft Bing) requirements into campaign evaluation and management
  • Work closely with Quality & Training teams to drive continuous improvement initiatives
  • Participate and contribute in calls with International teams, operational team meets & training sessions
  • Complete adhoc tasks and projects as needed

Key Skills :

  • Knowledge of HTML, CSS, Website Technologies
  • Good execution and managerial skills
  • Ability to prioritize workload & meet deadlines
  • Focused and detail-oriented
  • Adaptability / Ability to Multitask
  • Good communication skills (written & spoken)
  • Good MS Office / Presentation Skills
  • Open to Feedback & Suggestions
  • Strive for excellence and can take quick decisions
  • Ability to drive and motivate the team to excel
  • Proactive approach in identifying issues and fixing it

Key Competencies :

  • Successfully worked with international clientele
  • Working knowledge of SEM, SEO, Display Advertising & Social Media campaigns would be added advantage

Qualifications & Experience :

  • Graduate from any stream
  • Overall experience of minimum 8 years
  • Last 3 years in managing a team of at least 6 members