Campaign Analyst

Job Description :

The Campaign analyst or Keyword Analyst is charged with accurate set up of search engine marketing (SEM) campaigns.

Job Summary:

The Campaign Analyst is responsible for the complete and accurate set up and review of search engine and display marketing campaigns. The role works with other service teams to drive campaign service consistency and serves ReachLocal clients. This role demonstrates expert proficiency with online search and display advertising techniques and ReachLocal proprietary technologies.

The candidate must be flexible and able to multitask across a variety of job duties, including:

  • Creation of comprehensive keyword lists and ad groups for PPC campaigns
  • Setup of initial campaign bidding
  • Identify basic campaign setup issues
  • Online research to support development of keyword lists and campaign strategy
  • Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
  • Prioritize work effectively in order to meet all customer commitments daily
  • Work overtime when needed to meet critical deadlines
  • Complete other tasks and projects as needed

Key Attributes:

Demonstrates expertise and mastery of key technologies and systems to set up and optimize campaigns (ReachLocal Platform, SalesForce, Publisher UIs)

  • Possesses extensive and up-to-date knowledge of digital advertising trends and best practices
  • Ability to prioritize workload and meet strict deadlines
  • Accurately and consistently complete setup of campaigns
  • Ability to quickly learn and adjust to integrate new processes and products as needed

Key Competencies:

  • Detail Oriented
  • Creates high quality keywords lists and other work output o Notices trends and makes recommendations to optimize future campaigns
  • Communication & Service
  • Clearly communicates with other services team members via email and ticketing system
  • Ability to clearly communicate across other cultures
  • Genuinely cares about resolving and avoiding campaign issues to drive client retention
  • SEM Knowledge
  • Basic understanding of Search Engine Marketing (SEM, PPC)
  • Understanding of broader Advertising and Marketing concepts
  • Training & Mentorship
  • Contributes to training of other team members and training documentation
  • Can work with other team members to accomplish common goals

Primary Location :

  • Goregaon East, Mumbai – India

Shift:

  • Day